Title Tags That Get Clicked: A Simple Formula With Examples

Your title tag is the blue headline people see on Google. It's one of the strongest signals of what a page is about, and it decides whether anyone clicks. Most sites waste it.

The formula

Main search phrase + what makes you different | Brand

Keep it around 30 to 60 characters so it isn't cut off. Put the words people search for first.

Before and after

Five mistakes to avoid

• The same title on every page. Each page competes for different searches. Give each its own.
• Brand first. Unless people search for your name, it wastes the most valuable words.
• Too long. Google cuts titles at roughly 600 pixels and may rewrite them entirely.
• Keyword stuffing. "Shoes, Cheap Shoes, Best Shoes" reads like spam to people and search engines.
• Promises the page doesn't keep. A high bounce rate tells search engines the result wasn't useful.

Let us write them

Our checker flags missing, duplicate, too-long and too-short titles on every page. On the free plan it writes a better one from your own page content, and puts it live when you approve it. Check your titles now.

Keep reading