How to Show Up in ChatGPT, Gemini and Perplexity Answers

A growing share of people never see a page of search results. They ask ChatGPT, Gemini, Claude or Perplexity, and get an answer with a few sources attached. If your site isn't one of those sources, you're invisible to them.

The good news: most of what gets you cited is in your control, and none of it costs money.

1. Let the AI crawlers in

Every assistant uses crawlers with their own names: GPTBot and OAI-SearchBot for OpenAI, PerplexityBot, ClaudeBot, Google-Extended and more. Many sites block them by accident, through a security plugin, a CDN setting or a copied robots.txt.

There's an important difference between crawlers that collect training data and crawlers that fetch pages to answer a question right now. You can block training and still allow search. Our AI visibility check tests 24 of them and shows the exact robots.txt line that decides each one.

2. Put your words in the HTML

Many AI crawlers don't run JavaScript. If your page is an empty shell that a script fills in, they see nothing. Server-side rendering or static pages fix this. Our checker flags pages that are only drawn by JavaScript.

3. Answer questions directly

Assistants quote clear answers. Write a heading that asks the question people ask, then answer it in the first one or two sentences. Add detail after that. FAQ sections with matching FAQPage structured data help too.

4. Make it obvious who you are

• Organization or LocalBusiness structured data with your name, logo, address and contact.
• sameAs links to your profiles on other sites, so assistants can connect the dots.
• Named authors with real expertise on articles.
• About and contact pages that are easy to find.

5. Publish an llms.txt

An /llms.txt file is a short plain-text summary of your site and its most useful pages. No assistant promises to use it, but it costs five minutes and some already read it.

6. Be the source others link to

Assistants lean on the same signals search engines do: pages other sites trust and link to. Original data, clear guides and tools people bookmark earn those links.

Check yours now: run your site through the free checker and open the AI tab. It takes about ten seconds.

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