SEO for Free / Competitor analysis
Competitor analysis
See where your rivals are ahead, and by how much.
Ranking is relative. A page that is good enough loses to one that is better. SEO for Free reads your rivals the same way it reads you and compares the two like for like, only on the checks both sites could be judged on.
Like-for-like, check by check
Scores are compared category by category: technical, content, structured data, sharing and AI visibility. Where a rival could not be read, it shows as not scored rather than as zero.
The content gap
From each site’s sitemap and pages, SEO for Free finds the topics a rival covers that you do not, and the ones only you cover. That is your list of pages worth writing.
Finding your real rivals
Name the rivals you know, and in the console SEO for Free can also find the sites that rank for your keywords. Discovering rivals and tracking rank positions need a search data source on the server; the console says plainly when one is not switched on.
Questions
How do I compare my website with a competitor?
Connect your site in the console and add up to three competitors on the free trial. Each is read the same way and compared check by check.
Is competitor analysis included in the free trial?
Yes: three competitors and 20 tracked keywords on the trial.
Does SEO for Free show competitors’ backlinks?
No. It compares what can be read from the sites themselves and from public registries, not third-party backlink indexes.
Related
See your site the way Google does.
Free reading of any website with no sign-up; free trial of the console.